Norway is known for its fjords, mountains and a deeply rooted outdoor culture. From those same landscapes, a number of internationally recognised outdoor and sports brands have emerged, brands for which Finland is a natural and attractive market. When Norsk Industri, the Norwegian industry association, wanted to bring several of its brands to the attention of Finnish media, influencers and buyers simultaneously, Akvamariini took charge of the whole.

An event is more than an occasion

When built the right way, a media and buyer event is the most effective way to open multiple doors at once. It is not merely a presentation. It is a moment where a brand gains a face, a story finds a living voice, and the genuine interest of a buyer or journalist is sparked.

Norsk Industri’s event brought together a carefully selected group of Finnish media representatives, influencers and industry buyers. The guest list was built strategically: the room included outdoor and sports media, lifestyle and consumer press, community-building social media creators, and key buyers and decision-makers from retail, import and brand agency backgrounds. The combination ensured that the event generated both immediate media visibility and longer-term business conversations.

13 brands, one cohesive whole

Akvamariini was responsible for moderating the event, the communications concept, and the production of press releases for all brands. Each brand had the opportunity to present itself in its own voice, yet as part of a larger, unified Norwegian outdoor story that carried through the entire event.

The brands represented were Aclima, Dæhlie, Fjellpulken, Helle, Helsport, Johaug, Kari Traa, Lillelam, Madshus, Øyo, Rottefella, Sweet Protection and Åsnes: 13 brands in total, ranging from merino wool to ski bindings, from outdoor knives to sportswear labels founded by Olympic champions.

Where communications expertise meets market knowledge

A successful market entry for an international brand is not built on product quality alone. It depends on who hears the message, when, and in what context. Akvamariini’s deep expertise in the outdoor and sports sector, combined with long-standing relationships across Finnish media and the buyer landscape, made this event more than a meeting. It became a strategic opening for the growth of the brands presented by Norsk Industri in Finland.